The Art of Startup Fundraising takes a fresh look at raising money for startups, with a focus on the changing face of startup finance. New regulations are making the old go-to advice less relevant, as startup money is increasingly moving online. These new waters are all but uncharted—and founders need an accessible guide. This book helps you navigate the online world of startup fundraising with easy-to-follow explanations and expert perspective on the new digital world of finance. You’ll find tips and tricks on raising money and investing in startups from early stage to growth stage, and develop a clear strategy based on the new realities surrounding today’s startup landscape.

The finance world is in a massive state of flux. Changes are occurring at an increasing pace in all sectors, but few more intensely than the startup sphere. When the paradigm changes, your processes must change with it. This book shows you how startup funding works, with expert coaching toward the new rules on the field.

Don’t rely on the “how we did it” tales from superstar startups, as these stories are unique and applied to exceptional scenarios. The game has changed, and playing by the old rules only gets you left behind. Whether you’re founding a startup or looking to invest, The Art of Startup Fundraising provides the up-to-the-minute guidance you need.

From the role played by bankers and financiers to preparing your company for a sale, compiling a pitch book, building a target list, drafting a letter of intent, performing due diligence, and much more, you will become familiar with the practical realities of what selling your company means in the real world.

Perfect for founders, startup executives, managers, and other business leaders, Selling Your Startup is a must-have resource for anyone involved in setting strategy, encouraging growth, or engineering an exit at a startup.

Even if you are not at the stage where you are contemplating an exit, Selling Your Startup shows you how to lay the foundation of a fruitful and successful endgame.