Originally appeared on Forbes.

Let’s be honest — most business plans are dull. No one has time to read a business plan unless they have already made the mental decision to fund you, and are just checking the boxes of due diligence. Experienced business pros and investors know that business plans change. In fact, the funding you receive will probably change your plan (often on the spot).

As described in my book The Art of Startup Fundraising, investors spend on average 3 minutes, 44 seconds reviewing a pitch deck. Normally pitch decks include no more than 19 slides.

During the fundraising process you will need two types of pitch decks. One is the version you will send out with all pertinent information, including everything you need to have people understand your story and where you are heading. The second version of the pitch deck will be used during presentations. This version will contain illustrative graphics that will add to your presentation.

Guy Kawasaki recommends no more than 10 slides, not using anything smaller than a 30-point font, and keeping presentation time to 20 minutes. (I’ve heard of companies just sending a couple of slides to firms like Union Square Ventures and getting funded.)

In terms of slides and categories, Sequoia Capital recommends including:

1) Company purpose

2) Problem

3) Solution

4) Why now

5) Market size

6) Product

7) Team

8) Business model

9) Competition

10) Financials

If you would like to kick-start the process of crafting your pitch deck you can use for free this pitch deck template that I created a few months ago for founders on CoFoundersLab (largest online community of entrepreneurs online).

When it comes to design, amazing visuals are great for building emotion — just don’t sacrifice clarity. And perhaps most importantly — but so often overlooked — once you’ve delivered a compelling pitch presentation, ensure that it is easy for investors to take action.

The 3 keys to powerful pitch decks that get funded:

  • Clear and simple
  • Compelling
  • Easy to act on

Furthermore, check out pitch deck templates online, go to pitch nights, and look up some of the publicly posted decks of those that have raised millions with theirs. The fast way to do this is to review Airbnb’s $2M pitch deck, Facebook’s original deck, and LinkedIn’s B series pitch deck.

Remember that firms have limitations on their investment thesis when it comes down to the amounts being raised. For that reason, you want to be attractive to as many targets as possible, so go with ranges instead of specific amounts. Keep it broad on the ask.

Don’t rely on the hope of connecting for a follow-up conversation. If you can, get real action in the moment. As you’re sending your pitch deck around, you never know how many times it may be forwarded.